Some time ago I was commissioned by Julie Brown the owner of The Source Clinic in Edinburgh.
My job was to build the content for her Newly opened Beauty Clinic that could be used for the website, PR, Marketing and future publications. Simple? or not really!?!
It was very important to shoot various angles of inside and outside of the Clinic. Architecture, sign, doors, hall, reception area, product, facilities and the owner. With this kind of jobs, you need to stay focus and you need to go with the plan to make sure you will cover everything. Make a list of everything you need to shoot, on paper or mobile - doesn’t matter. When you will cover your list from top to bottom - shoot some extra stuff, details or just try something else out - like a different angle etc.
Below you have some shots I took for the Clinic. To be honest I love such jobs because you build the whole promotional content but I like to shoot it like a story with clients eyes. First, you see the place from outside (architecture shot), then maybe they will look at the sign (kind of detail shot), you open the doors and you have a hallway and the reception (interior & architecture), now you see someone at the reception desk with the smile (environmental portrait with flash) etc… you get the idea.
Now you can see how my images work for the business. Publications, Social Media, Web.
Below you can see few Behind The Scenes images
Equipment used: Nikon D800, 85mm f\1.4, 24-70mm f/2.8, Manfrotto Tripod, PROFOTO B1 Light + Large reflective umbrella with diffuser (to recreate nice soft window light on a grey day)
Let me know if there is anyone that you know who might need similar work done
…after COVID-19 will go somewhere else…
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